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Acrelic Group Principals share their viewpoints, successes, failures, and other stories, how-to’s, explainers and more. Check back often for updates.
Turnaround of Complex Parts Maker – Oriel Instruments
The new business unit leader realized that they couldnt depend on the historical catalog marketing approach (Drop Ship a Catalog, and wait for the phone to ring).
The key learnings here included:
ADDING Inbound sales approach could turnaround a primarily inbound business
Changing the Script to include asking about the projects that customers were working on was easily able to increase the average contract value
Increased Market Intimacy Assisted in Prioritizing Outbound Telesales Efforts and Engineers were More Excited about outbound calling and selling
David A Rosen Speaks to European CEOs
David Speaks with Owners and Executives and Discusses His Strategies and Methodologies for Finding Great Business Ideas.
HDTV Market Entry Success
HDTV Market Entry Success
FEATURED VIDEO
“How David Does Business with Goliath”
See Our CEO, David A. Rosen, Speak to more than 300 Business Owners & Entrepreneurs from Europe, in Slovenia. He was sponsored by the US State Department, CEED – Slovenia, and World Chicago Organizations.
David shares his methods, approaches, and secrets on doing business with the largest of companies and global 1000.
Is it " Software is the New .... Hardware... Hardware is the New Software?
View our CEO, David A. Rosen as he talks with Charles Araujo, on behalf of Intel. Hear his views as Manufacturing in the USA shifts and increases locally and follow demand.
Demand is changing from desire by consumers for “Mass” manufactured products to more “Personalized, or Custom” manufactured products. To be more responsive and nimble, product makers are moving their manufacturing back, closer to Demand, as opposed to closer to Supply where they have low cost labor and assets.