See the latest Podcasts, Vinterviews, VideoCasts and other programs below. [dsm_glitch_text glitch_text="Video News From Acrelic Group"...
Business Thought Leadership
Acrelic Group principals and clients share their perspectives on the approaches, tools, expereience and risk reduction that catalyzes incremental and transformative growth, value creation, and innovation in business.
Turnaround of Complex Parts Maker – Oriel Instruments
The new business unit leader realized that they couldnt depend on the historical catalog marketing approach (Drop Ship a Catalog, and wait for the phone to ring).
The key learnings here included:
ADDING Inbound sales approach could turnaround a primarily inbound business
Changing the Script to include asking about the projects that customers were working on was easily able to increase the average contract value
Increased Market Intimacy Assisted in Prioritizing Outbound Telesales Efforts and Engineers were More Excited about outbound calling and selling
David A Rosen Speaks to European CEOs
David Speaks with Owners and Executives and Discusses His Strategies and Methodologies for Finding Great Business Ideas.
HDTV Market Entry Success
HDTV Market Entry Success
Join Our Newsletter
Nam porttitor blandit accumsan. Ut vel dictum sem, a pretium dui. In malesuada enim in dolor euismod.