William B. Ready

William B. Ready  POSTS

Private Company Board Value Podcast with David A. Rosen

Private Company Board Value Podcast with David A. Rosen

Thanks to Joe Ayoub and Raza Shaikh of the OnBoards Podcast for Interviewing our Founder, CEO, David Rosen.

For New England Business Owners, Executives, and Board Directors Joe, Raza and David talk about New England’s Private Directors Association Chapter and Discuss The attitudes to Upskill and Improve the Value of Boards to their Private Company Owners and Stakeholders. Learn about the Modern Board Components of Success.

Turnaround of Complex Parts Maker – Oriel Instruments

Turnaround of Complex Parts Maker – Oriel Instruments

The new business unit leader realized that they couldnt depend on the historical catalog marketing approach (Drop Ship a Catalog, and wait for the phone to ring).

The key learnings here included:


ADDING Inbound sales approach could turnaround a primarily inbound business

Changing the Script to include asking about the projects that customers were working on was easily able to increase the average contract value

Increased Market Intimacy Assisted in Prioritizing Outbound Telesales Efforts and Engineers were More Excited about outbound calling and selling