|Figure it Out and Get it Done. Action
Acrelic worked closely with the Vice President and the operating team for the defense technology. We conducted primary research, both telephone interviews and in-person interviews with suppliers, customers and competitors and validated the business plan. Our findings showed that given their limited commercial resources, they would be able to reduce their market entry and cost of sales expenses by up to 80% and through an effective approach in packaging, could increase the number of unites they sold and deployed. Acrelic not only validated the business plan, but for a period of a year into market launch stayed with the group to assist in its commercial market entry.